Conrad - Case Study

How Conrad Cut Lead Costs from $611 to $43 in Just 30 Days With AI Qualification and Google Ads

When Conrad a social networking and AI-powered platform built for real estate agents launched their lead generation efforts, their goal was clear:

Help agents access affordable, qualified leads to grow their business.

But there was a problem.

They were paying $611.29 per lead.

It wasn’t because they weren’t trying. In fact, Conrad was:

The result?

Internally, the Conrad team was frustrated. They knew their product was strong but the marketing wasn’t translating.

They needed a fix fast or their growth plans were dead in the water.

The Plan: Simplify The Funnel, Focus On Pain, Let AI Qualify Later

That’s when Andrew Rohm and the DMR Media team stepped in.

The first thing we noticed?
Everything was backwards.

Here’s the roadmap we followed:

Step 1: Move Verification to The Backend

We removed the pre-lead verification process and allowed their AI qualification system to work after the lead came in.
No more friction up front leads flow in freely, AI sorts them afterward.

Step 2: Shift From Meta to Google Ads

We transitioned their budget from Meta to Google Ads, focusing on high-intent searches like “find agents” and “real estate leads.”
Then we layered in retargeting across YouTube, Gmail, and Google Display.

Step 3: Launch High-Emotion Meme Ads

Instead of traditional ads, we ran meme-driven creatives that:

Examples of Meme Ads

Step 4: Rework Budget Allocation

Based on early A/B testing, we found the sweet spot:

This mix delivered the perfect balance between new discovery and repeat exposure.

The Breakthrough: The Numbers Don’t Lie

Within weeks, the results were undeniable.

Here’s the exact week-by-week breakdown:

Week Ad Spend Leads Qualified Leads Lead Cost ROI
5/23/25 (Before Fix) $1,833.86 12 3 $611.29 9.00%
6/30/25 (After Fix) $1,164.25 52 27 $43.12 18.90%

Highlights:

Graph showing Cost per Lead & # of Leads Week by Week

Inside the Funnel:

Here’s what was really happening behind the scenes:

  1. Prospects saw meme-driven ads calling out their exact pain points.

  2. They clicked to a streamlined landing page with no extra friction.

  3. Leads were submitted and qualified afterward by AI not blocked up front.

  4. Retargeting ads kept bringing back those who didn’t convert the first time.

Why This Worked:

The old strategy failed because it created friction before value.

By reversing that process:

The Bigger Picture: This Isn’t Just About Leads

This isn’t just about cost per lead it’s about creating a scalable growth engine.

Today, Conrad has a predictable, repeatable system to:

And we’re still working together to test even more pain points and creative angles.

Final Thoughts:

Conrad’s story proves that high lead costs and poor conversion aren’t just ad problems they’re funnel problems.

Remove the friction.
Speak directly to pain points.
Let automation qualify leads later.

If you’re in real estate lead generation and struggling with expensive, unqualified leads, this system is your roadmap.