When Conrad a social networking and AI-powered platform built for real estate agents launched their lead generation efforts, their goal was clear:
Help agents access affordable, qualified leads to grow their business.
But there was a problem.
They were paying $611.29 per lead.
It wasn’t because they weren’t trying. In fact, Conrad was:
The result?
Internally, the Conrad team was frustrated. They knew their product was strong but the marketing wasn’t translating.
They needed a fix fast or their growth plans were dead in the water.
The Plan: Simplify The Funnel, Focus On Pain, Let AI Qualify Later
That’s when Andrew Rohm and the DMR Media team stepped in.
The first thing we noticed?
Everything was backwards.
Here’s the roadmap we followed:
We removed the pre-lead verification process and allowed their AI qualification system to work after the lead came in.
No more friction up front leads flow in freely, AI sorts them afterward.
We transitioned their budget from Meta to Google Ads, focusing on high-intent searches like “find agents” and “real estate leads.”
Then we layered in retargeting across YouTube, Gmail, and Google Display.
Instead of traditional ads, we ran meme-driven creatives that:
Based on early A/B testing, we found the sweet spot:
This mix delivered the perfect balance between new discovery and repeat exposure.
The Breakthrough: The Numbers Don’t Lie
Within weeks, the results were undeniable.
Here’s the exact week-by-week breakdown:
Here’s what was really happening behind the scenes:
The old strategy failed because it created friction before value.
By reversing that process:
This isn’t just about cost per lead it’s about creating a scalable growth engine.
Today, Conrad has a predictable, repeatable system to:
And we’re still working together to test even more pain points and creative angles.
Conrad’s story proves that high lead costs and poor conversion aren’t just ad problems they’re funnel problems.
Remove the friction.
Speak directly to pain points.
Let automation qualify leads later.
If you’re in real estate lead generation and struggling with expensive, unqualified leads, this system is your roadmap.