Industry: Residential Real Estate
Market: Lake Geneva, Wisconsin
Services Provided: Google My Business Optimization, Google Search Ads, CRM Automation
The Challenge
Jade and Chris Goodhue, owners of Legendary Real Estate Services, had all the right pieces: a strong reputation, deep local knowledge, and a clear niche in luxury lakefront homes. But despite investing in platforms like Zillow, Facebook Ads, and direct mail, the leads weren’t coming in at least not the kind that convert.
Before working with us, they had averaged just 8 leads a month. The return on ad spend was unpredictable at best and disappointing at worst.
They needed leverage. They needed a pipeline they could count on.
The Strategy
We focused on one thing: market alignment.
We rebuilt their lead gen strategy around what they were already known for Lake Geneva’s luxury lakefront properties. That meant:
We didn’t invent anything new. We just aligned the strategy to what already made them valuable.
The Results
By January within the first month the ads hit.
At an average cost per lead of $10.89 and a closing rate of 1.6%, Legendary saw a cost per close of just $680.
Given their average transaction is around $1.5 million, that translates to a $40,500 commission per deal and a 59.5:1 ROI.
More importantly, 10 leads are actively in the pipeline from January and February, and at least 2 deals have already closed from the initial batch.
Client Feedback
“We started working with Andrew about a month ago. He's articulate, responsive, and provides amazing weekly updates. He's taken the time to really explain what the issues were on why we weren't ranking despite all our blogs and videos. It's exciting to watch his weekly progress, and he even provides us feedback for how we can better engage the leads we have. He works with us like a partner, rather than a vendor dealing with just another number. If you have the opportunity to work with him, just DO IT. You'll be grateful you did.”
— Jade Goodhue, Co-Founder of Legendary Real Estate Services
Key Takeaway
When your market gives you a clear edge, build around it. The agents getting outsized returns aren’t doing more they’re just doing what works better.
