Michael · SEO Transformation.
From a silent IDX template to a site that behaves like a modern magazine. We rebuilt his presence, piped data into every decision, and let the numbers roll on camera—even though he’s camera shy.
Search impressions
7.5 weeks after relaunch
Organic sessions
Year-over-year swing vs. template site
Build timeline
From discovery to launch-ready WordPress
narrative
His site looked like everyone else’s. His results didn’t.
Michael’s IDX site was a ghost town—no metadata discipline, nothing indexable, nothing to prove he sells multimillion-dollar homes. When he did get traffic, it fell into squeeze pages that screamed discount lead gen.
We rebuilt everything: CMS, copy, layout, automations, the way analytics roll up. Seven weeks later, the data matched the way he works—calm, confident, modern.
Michael
Real Estate Professional
“I’m camera shy, but I recorded a video because the results were that obvious.”
diagnosis
What we found in the crawl
Template paralysis
Generic KVcore shell with no indexing plan or sitemap hygiene.
Abandoned SEO
Zero schema, zero internal linking, zero topical authority.
Squeeze-page vibe
Conversion points felt like discount funnels, not luxury service.
solution
How we rebuilt momentum
Website, SEO, CRM, video—every artifact needed a new point of view. We started with architecture, layered in irresistible copy, and then taught the automations to sound like a high-end advisor.
Modern WordPress rebuild
Rebuilt every URL with tailored layouts, schema, and lightning-fast Core Web Vitals.
Thought-leadership engine
Editorial calendar anchored on relocation, investment, and micro-neighborhood queries.
Automated nurture film
Video walkthroughs, IDX alerts, and concierge SMS flows triggered by on-site behavior.
Forensics
Crawled the old IDX stack, surfaced technical debt, and mapped every break point.
Rebuild
Custom WordPress experience, bespoke landing pages, and search-friendly IA.
Momentum
Weekly experimentation with backlinks, YouTube hooks, and newsletter integrations.
results
21x more visibility and leads that stay on-brand.
Every dashboard, every call, every follow-up is now scripted to feel premium. His team knows what to publish each week and what data proves it’s working.
Michael on camera
“Despite being camera shy, I recorded a testimonial because the lead flow spoke for itself. The weekly updates made it impossible to ignore the progress.”
Michael
Real Estate Professional
next
Want your IDX to feel like a flagship magazine?
We can rebuild the entire experience and have Google, YouTube, and your CRM humming in less than two months.