Single-Property Website
- →Custom design aligned to the architecture—not a recycled template.
- →SEO optimization for listing name, location entities, and long-tail luxury modifiers.
- →Property photography showcase with fast mobile performance.
Luxury property marketing
Property Marketing That Accelerates Sales
We build dedicated property websites and run targeted Google Ads campaigns to drive qualified buyer traffic directly to your listings. Close faster with our pay-at-close model.
Mobile
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Why Property Marketing Matters
Trophy listings compete in the same attention economy as travel and autos. A generic MLS thumbnail is not a strategy—property-level sites and paid bursts give you a owned destination, measurable intent, and speed-to-tour when the buyer is hottest.
45Avg. days on market
Luxury cohort signal—velocity improves when discovery matches buyer intent.
28%Luxury market share
Share of attention at the top tier where bespoke creative actually moves tours.
250K+Average impressions
Campaign-tier reach when search, remarketing, and email fire together.
Luxury Property Marketing Built for Luxury Buyers
We design for the way affluent buyers compare: proof-rich pages, cinematic media, disciplined keyword intent, and retargeting that brings them back after the first scroll.
- →Custom-designed, SEO-optimized single-property website with agent-grade storytelling.
- →30-day Google Ads burst with spend covered by DMR—no separate ad wallet to fund.
- →Done-for-you listing email copy so your database hears the launch in your voice the same day.
Campaign structure
Property site
30-day Ads
Listing email
Lead capture
CRM handoff
Complete Campaign Package
Three deliverable lanes—each production-ready before we spend media.
Google Ads Campaign
- →30-day paid search burst aimed at in-market and relocation intent.
- →Geo-targeted buyer ads with exclusions that protect luxury CPL.
- →Retargeting campaigns for engaged site visitors and partial leads.
Email Marketing
- →Listing email copy ready to paste into your ESP or CRM.
- →Buyer nurture sequence hooks aligned to tour and open-house timing.
- →Agent-branded templates so the launch feels native to your brokerage story.
Listing announcement
Just listed · [Property address]
CTA: Tour this week
Transparent Pricing
Pay-at-close keeps economics aligned for rostered clients; upfront covers non-client engagements where we assume full delivery risk before media runs. Google Ads spend for the burst is always included in the flat fee—we fund the media.
Best value
Current clients
$2,500/ listing
Pay-at-close — 90-day cap
- ✓Dedicated single-property website
- ✓30-day Google Ads burst
- ✓Ad spend covered by DMR Media
- ✓Done-for-you listing email copy
- ✓Integrated lead capture
Non-clients
$3,250/ listing
Upfront — before work begins
- ✓Dedicated single-property website
- ✓30-day Google Ads burst
- ✓Ad spend covered by DMR Media
- ✓Done-for-you listing email copy
- ✓Integrated lead capture
The Campaign Process
Five steps from analysis through optimization—so launch week is coordinated, not chaotic.
1
Step 1
Analysis
2
Step 2
Build
3
Step 3
Ads setup
4
Step 4
Launch
5
Step 5
Optimize
Step 1
Property Analysis
Positioning, comp context, buyer personas, and creative direction—so the site and ads match how this listing actually sells.
Step 2
Website Design & Build
Custom single-property experience, SEO-ready structure, media showcase, and lead capture wired to your workflow.
Step 3
Google Ads Setup
Intent-led keyword sets, geo layers, retargeting lists, and conversion tracking—spend included in your flat fee.
Step 4
Campaign Launch
Coordinated go-live: site, ads, and listing email ready the same week your market sees the story.
Step 5
Reporting & Optimization
Search terms, CPL, lead quality, and landing behavior reviewed weekly—budget follows what drives tours.
Programs that stack with property campaigns
Explore single-property websites for positioning depth, pair bursts with ongoing Google Ads campaigns, prove ROI with analytics and reporting, align portfolio creative with website design, and compound discovery with SEO optimization.
Properties Sold Faster
Live luxury listing surfaces engineered for tours—each links to the public microsite. Outcomes vary by price, season, and listing quality; benchmarks above reflect program-level performance.
Manhattan Beach, CA
Tree Section · custom build showcase
2100 Pine Ave
Dedicated microsite + 30-day paid burst aligned to South Bay luxury search patterns.
Custom 2008 residence in the Tree Section with a private backyard retreat. A dedicated single-property website built to showcase every detail and capture qualified buyer inquiries.
View live siteTurks & Caicos
$6.5M waterfront · international demand
Ocean Breeze
Program-scale reach across search and remarketing for offshore luxury buyers.
$6.5M waterfront villa featuring 6,000 sq ft, a rooftop infinity pool, and cinematic ocean views. Built to reach international luxury buyers across search and paid channels.
View live siteTierra Verde, FL
$6.56M coastal estate
1873 Oceanview Dr
High-intent coastal queries, boat-lift proof points, and retargeting for long-cycle buyers.
$6.56M coastal estate featuring 6,391 sq ft, a 5-car garage, and a 12,000 lb boat lift. A high-performance campaign site that places the property in front of serious coastal buyers.
View live site
What listing marketing clients say
Lake Geneva, Wisconsin
Jade Goodhue
"He's articulate, responsive, and provides amazing weekly updates. He works with us like a partner, rather than a vendor. If you have the opportunity to work with him, just DO IT. You'll be grateful you did!"
Legendary Real Services
St. Petersburg, Florida
William Breaden
"Andrew was great to work with on setting up our real estate site and getting everything linked and functional. He listened, guided us to the outcome we wanted, and we highly recommend him."
Eagan Luxury
Costa Rica
Jorge Elizondo
"It's been great working with Andrew, very responsive and professional. I interviewed several other companies but I was looking something more sophisticated and that understands more about real estate and how to find the right buyer for my listings, after the first meeting with Andrew I knew they were a great fit for me."
Christie's International
Frequently asked questions
- How much does property marketing cost?
- Current DMR Media clients pay $2,500 per listing on a pay-at-close model with a 90-day cap. Non-clients pay $3,250 upfront before work begins. Google Ads spend for the 30-day burst is included—we cover media in the flat fee.
- What's included in the campaign?
- A custom single-property website (design, SEO fundamentals, photography showcase, lead capture), a 30-day Google Ads burst with geo-targeted and retargeting layers, and done-for-you listing email copy in your voice—plus launch QA and performance reporting.
- How long does the campaign run?
- The paid burst runs for 30 days from launch. Your microsite remains a branded destination for tours and follow-up beyond the burst; pay-at-close clients have a 90-day payment window cap tied to the agreement.
- Can I see results before paying?
- Pay-at-close is available to current DMR clients so fees align with closing outcomes. Non-clients start with the upfront tier—after kickoff you receive reporting on impressions, traffic, and leads throughout the burst.
- Do you handle the whole campaign?
- Yes—property analysis, site build, ads setup and management (including spend), email copy, and weekly optimization against the plan. You approve creative and positioning; we execute the technical and media stack.
Get Started
Ready to accelerate your next luxury listing?
Volume Negates Luck. Let's put your listing in front of the right buyers.
What happens next
- 01We review your listing details within 24 hours.
- 02We send over a tailored marketing package proposal.
- 03Campaign goes live within 5 business days.