Rick's SEO Transformation
From wrong keywords to qualified leads - how we fixed Rick's SEO strategy and transformed his website into a lead generation machine.
Meet Rick from Visions First Realty
Rick from Visions First Realty had been doing SEO for years. Traffic was coming in, but the leads? Nothing. Something was wrong. The question was what?
Rick had hired an SEO expert on Upwork, but his site was ranking for all the wrong things. Instead of attracting buyers and sellers, he was showing up for discount store searches.
The problem? Positioning. Ranking for the wrong keywords meant he was getting traffic, but not the right kind. It wasn't converting into leads, and it definitely wasn't turning into closings.
Rick
Visions First Realty
"Exceptional SEO services with strategic approach"
The Problem
Rick was getting traffic, but not the right kind. His SEO was targeting the wrong audience entirely.
Wrong Keywords
Ranking for discount store searches instead of real estate
Wrong Audience
Attracting bargain hunters instead of buyers and sellers
No Conversions
Traffic without leads or closings
Before: Wrong Keyword Targeting
The Solution
Fixing it wasn't complicated. It took two months to undo what had been done and bring in the right traffic.
Right Keyword Targeting
The site was optimized to target real buyers and sellers with high-intent keywords that actually convert into leads.
Google My Business Optimization
His Google My Business listing was cleaned up and ranked properly to capture local real estate searches.
Lead Generation Focus
Most importantly—leads started coming in. The focus shifted from traffic to actual conversions and closings.
The Results
Now? Rick's website generates two to three qualified leads per day. No ads. No gimmicks. Just SEO done right.
Most agents think SEO is about traffic. It's not. It's about leads, commission, and closings.
Rick's transformation proves that the right SEO strategy doesn't just bring traffic—it brings the right traffic that converts into real business.
"Exceptional SEO services. DMR Media provided a strategic approach to SEO that resulted in top rankings for real estate search terms, significantly increased organic traffic, and a higher volume of qualified leads and property inquiries. Their transparent communication, regular performance reporting, and detailed analytics made the process seamless. I highly recommend DMR Media to any real estate business looking to enhance their online presence and generate more leads."
Ready to Fix Your SEO Strategy?
Join Rick and other real estate professionals who have transformed their SEO from traffic-focused to lead-focused with DMR Media.