case study

Rick · Visions First Realty.

Traffic wasn’t the issue—positioning was. We reoriented every keyword, every page, every follow-up so the right buyers found him first and felt compelled to reach out.

2–3 /day

Qualified leads

Organic only, no ads

118 terms

Keyword realignment

Rewritten within 60 days

8 weeks

Time to clarity

From audit to predictable calls

narrative

He ranked everywhere but where it mattered.

Rick hired “SEO experts” before. The outcome? He showed up for discount furniture keywords. Buyers searching for relocation help never saw him.

We reset everything—from metadata to messaging—and built an operating system that keeps his search footprint pointed at closings, not clicks.

R

Rick

Visions First Realty

“DMR Media took us from noise to daily leads—without ads.”

diagnosis

Why leads weren’t closing

Wrong keywords

Ranking for discount store searches instead of luxury real estate.

Misaligned audience

Traffic was bargain hunters, not buyers and sellers ready to transact.

No conversion spine

Even interested visitors had nowhere elegant to convert.

solution

The system that fixed it

We obsessed over intent. Every keyword, every landing page, every CTA now speaks to serious buyers and sellers—and nothing else.

Keyword reset

Tore down the old SERP footprint and rebuilt it around relocation, move-up buyers, and investors.

Local proof layer

Dialed in Google Business Profile, review cadence, and neighborhood long-form content.

Lead rituals

Daily reporting, follow-up scripts, and concierge routing so every lead felt bespoke.

phase 1

Audit

Identified every keyword, schema tag, and competitor outranking Rick for his own city.

phase 2

Rebuild

Rolled out new landing pages, listings hubs, and structured content tied to buyer intent.

phase 3

Scale

Weekly experiments with hooks, GMB posts, and CRM automations to keep volume steady.

results

Daily deal flow, no ad spend.

Rick now fields two to three qualified inquiries every day. The team knows which keywords, reviews, and pieces of content triggered each call.

Rick keyword rankings
Rick review
“DMR Media delivered top rankings for real estate search terms, a higher volume of qualified leads, and transparent reporting the entire way.”

Rick

Visions First Realty

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