Service Terms

Subscription Programs, Property Marketing & Traditional SEO / Google Ads Agreements

Last updated: November 4, 2026

1. About These Terms

These service terms (“Service Terms”) are provided by DMR Media Specialists, LLC, a Wisconsin limited liability company (“DMR Media,” “we,” “our,” or “us”), and are referenced from our Stripe invoices, checkout pages, and payment receipts. They describe the specific commercial terms of the programs below and supplement our general Terms of Service and Privacy Policy, which are incorporated by reference and apply to every engagement.

By completing a Stripe checkout, paying an invoice, or otherwise purchasing one of the programs described below, you agree to these Service Terms on behalf of yourself and, where applicable, the company or team you represent. If you have signed a separate services agreement with DMR Media, the signed agreement controls where it conflicts with this page.

Part I — Google Ads / Lead Generation Program (Subscription)

Who this program is for. The Online Lead System program is built for real estate agents and teams whose average home price is above $500,000. The 14-Day Lead Guarantee in Section 3 is offered on that basis.

2. What's Included

The program includes, for the duration of your subscription:

  • The Online Lead System. Setup and ongoing management of Google Ads lead-generation campaigns for your market, built to deliver qualified buyer and seller leads into your CRM.
  • Our exact follow-up scripts & cadence. You receive our copy-and-paste follow-up scripts and the follow-up cadence we use, for your team to run on every lead the system generates.
  • Luxury Website (purchased at the tier on your invoice). DMR Media builds and operates a website for your use at one of the tiers in Section 4. Every website we build connects to the MLS via IDX.
  • Website ownership. The website is built and operated by DMR Media and licensed for your use while your subscription is active and in good standing. After six (6) months of active paid service, ownership of the website design transfers to you. Before that transfer, DMR Media retains all rights to the design, code, templates, and configuration, and may take the website offline if the subscription is cancelled or lapses. Your brand assets, listings, photos, and content you supplied remain yours at all times, and your domain name remains yours if registered in your name. Third-party services the site depends on (such as IDX/MLS feeds and hosting) remain subject to their own licenses and fees. This provision supersedes the deliverable-ownership language in our general Terms of Service for websites provided under this program.
  • Monthly lead report. Each month we send a report of the leads generated through your campaigns along with estimated earnings from those leads. Estimated earnings are good-faith projections based on your market and lead volume — they are estimates for planning purposes, not a guarantee of income.
  • Team email access. Direct access to the DMR Media team via email at team@dmrmedia.org for questions, requests, and support during business hours.

Advertising spend is separate from the subscription fee and is billed through DMR Media as described in Section 5. Your media budget is agreed with you before campaigns launch and is spent on your behalf in the advertising platforms.

3. The 14-Day Lead Guarantee

Our promise: we will build you an Online Lead System — including our exact follow-up scripts and cadence — with a Luxury Website that gets qualified buyer and seller leads into your CRM within fourteen (14) days of your campaigns going live (the “Guarantee Window”). If we don't deliver on that promise, we will refund what you paid us for those fourteen days, as follows:

  • What the refund includes. Your management fee, your onboarding/website fee, and the ad spend billed during the Guarantee Window (subject to the cap below).
  • Ad spend cap. Refunded ad spend is capped at $2,000 across the fourteen (14) days. Ad spend above that amount is not refundable.
  • Follow-up condition. The guarantee applies only if your team followed up on at least 90% of leads within one (1) hour during business hours, using the follow-up scripts we provide. Lead delivery and follow-up timing are measured in your CRM.
  • Claiming the refund. Email team@dmrmedia.org within fourteen (14) days after the Guarantee Window ends. Once a qualifying refund is issued, the engagement ends and the remaining commitment in Section 4 is waived.
  • One guarantee per client. The guarantee applies once, to your first fourteen days on the program, and assumes you provided the access, budget, and approvals described in Section 7 on time.
  • Not included in the Website-Only Plan. The guarantee applies only to the full program with live advertising campaigns. It does not apply to the Website-Only Plan in Section 4A.

4. Fees, Billing and Commitment

  • Website fee (one-time, per the tier on your invoice): Custom Website — $8,500; Semi-Custom Website (custom home page, meet-the-team and about pages) — $3,500; Fully-Templated Website — $2,500. Every tier connects to the MLS via IDX.
  • Retainer: $650 per four (4) weeks, billed in advance, automatically through Stripe, beginning on your first billing date.
  • Commitment term. You are committing to twenty-four (24) weeks of service — six consecutive four-week billing periods — beginning on your first billing date.
  • Cancellation — 30 days written notice. You may cancel by emailing team@dmrmedia.org with at least thirty (30) days written notice. Cancellation takes effect no earlier than the end of the 24-week commitment — to end service exactly at the 24-week mark, send your notice at least thirty days before the term ends.
  • Early cancellation. Because pricing reflects the 24-week commitment, the commitment is not cancelable for convenience before it ends. If you stop payment or cancel during the commitment term without DMR Media's uncured material breach, the remaining billing periods of the commitment become due, except where we agree otherwise in writing. The only exception is a qualifying refund under the 14-Day Lead Guarantee (Section 3), which ends the engagement and waives the remaining commitment.
  • Renewal. After the 24-week commitment, the subscription continues on a rolling four-week basis and either party may cancel at any time with the same thirty (30) days written notice to team@dmrmedia.org.
  • Failed payments may result in campaign pausing and suspension of service until the account is brought current. Suspension does not extend or terminate the commitment term.
  • Refunds are not provided for billing periods that have begun, except where required by law or expressly agreed in writing.

4A. Website-Only Plan (No Advertising)

The Website-Only Plan is for clients who want the website without the Online Lead System. If your invoice shows the Website-Only Plan, this Section 4A applies in place of the retainer and commitment in Section 4.

  • Website fee: the one-time website fee for the tier on your invoice, as listed in Section 4.
  • Monthly fee: $250 per month, billed in advance, automatically through Stripe, beginning on your first billing date.
  • What's included: the Luxury Website, hosting, the MLS/IDX connection, website updates on request, and team email access as described in Section 2. Third-party fees (such as IDX/MLS feeds) remain subject to their own terms.
  • What's not included: Google Ads or any other advertising, campaign management, the follow-up scripts and cadence, and the monthly lead report.
  • No lead guarantee. The 14-Day Lead Guarantee in Section 3 does not apply to the Website-Only Plan, and no refund of the website fee or monthly fee is available under it.
  • Commitment term. You are committing to six (6) months of service beginning on your first billing date. The early cancellation, failed payment, and refund terms in Section 4 apply to this commitment, without the Section 3 exception.
  • Ownership. The website ownership terms in Section 2 apply: after six (6) months of active paid service, ownership of the website design transfers to you.
  • Cancellation and renewal. After the six-month commitment, the plan continues month to month and either party may cancel with thirty (30) days written notice to team@dmrmedia.org. Section 6 (Price Changes) applies to the monthly fee after the commitment ends.
  • Adding advertising later. You may move to the full program at any time. The Section 4 retainer and commitment then apply from your first billing date on the full program, and the 14-Day Lead Guarantee covers your first fourteen days of live campaigns.

4B. Website Development Waitlist

The Website Development Waitlist reserves your place in our website build schedule. If you paid for the Website Development Waitlist through Stripe, this Section 4B applies.

  • Waitlist fee: $250, paid once at checkout.
  • Non-refundable. The waitlist fee is non-refundable, including if you decide not to start your website build, and is not covered by the 14-Day Lead Guarantee in Section 3 or any other refund term on this page.
  • Credited toward your website. When your build starts, the $250 is credited toward the one-time website fee for the tier on your invoice (Section 4).
  • What it is not. Joining the waitlist does not start a subscription, a commitment term, or any monthly fee. Those begin only when you start a website plan (Section 4 or 4A) on your first billing date.

5. Ad Spend Billing & Payment Surcharges

  • Ad spend is billed through DMR Media. We invoice or charge your advertising budget (in advance or as spent, as shown on your invoices) and fund the advertising platforms on your behalf. Ad spend is separate from, and in addition to, your subscription or management fee.
  • Payment processing surcharge on ad spend. To cover payment processor costs, ad spend payments carry a surcharge of 3.1% when paid by credit card and 1% when paid by ACH bank transfer. The surcharge applies to ad spend payments only, is itemized on your invoice, does not exceed our cost of payment acceptance, and is applied where permitted by law. Paying by ACH is the cheaper option.
  • Unspent budget carries forward to the next period or is refunded at the end of the engagement, less amounts already committed to the platforms.
  • Reporting. Your monthly lead report (Section 2) accompanies this billing so you can see spend, leads generated, and estimated earnings side by side.

6. Price Changes

  • Your rate is locked for the duration of your 24-week commitment.
  • DMR Media may increase the subscription fee by up to fifty percent (50%) per adjustment, effective at the start of a renewal period after your commitment ends, with at least thirty (30) days written notice to your billing email.
  • If you do not accept an announced increase, you may cancel before it takes effect by emailing team@dmrmedia.org; continued use of the service after the effective date constitutes acceptance of the new rate.

7. Your Responsibilities

  • Provide administrator access to your Google Ads account (and website/CRM access where applicable).
  • Maintain your agreed advertising budget — billed through DMR Media per Section 5.
  • Provide timely feedback, approvals, and the information we need to launch and manage campaigns.
  • Follow up on leads promptly — the program (and the Section 3 guarantee) is built around your team following up on at least 90% of leads within one hour during business hours, using the scripts we provide.
  • Comply with all laws applicable to your profession, including fair housing and advertising rules.

Part II — Traditional SEO & Google Ads Agreements

Clients on our traditional programs sign the DMR Media Specialists, LLC Services Agreement (Google Ads & SEO Packages). The summary below is provided for reference alongside Stripe invoices; the signed Services Agreement is the governing document and controls if anything on this page differs from it.

8. Packages and Fees

  • Option A — Google Ads Management: $2,000.00 USD per month, plus ten percent (10%) of monthly Ad Spend. Includes fully managed Google Ads campaigns (two new ad sets/groups per week, conversion tracking, and ongoing optimization) and setup and management of Google Local Service Ads.
  • Option B — Google Ads + SEO: $4,000.00 USD per month, plus ten percent (10%) of monthly Ad Spend. Includes everything in Option A plus SEO and organic visibility services: Google Business Profile management with 3–5 updates per week, an average of 50 citations per month, three SEO-optimized blog posts per week, a custom SEO strategy revisited quarterly, a minimum of two verified backlinks per month (including at least one DR 30+ and one DR 40+ source), and additional SEO pages as strategy requires.
  • Ad Spend means the total actual spend across campaigns we manage for you (including Google Ads and Local Service Ads). The 10% fee is paid to DMR Media and is invoiced with the following monthly fee based on platform-reported spend. Where your agreement has DMR Media billing ad spend on your behalf, the payment-processing surcharges in Section 5 (3.1% credit card / 1% ACH) apply to those ad spend payments; otherwise Ad Spend is paid by you directly to the advertising platform.
  • Monthly lead report. Clients whose ad spend is billed through DMR Media receive a monthly report of leads generated and estimated earnings from those leads (estimates, not a guarantee of income).
  • Reporting (bi-weekly Loom updates and end-of-month reports) is available upon request during onboarding or in writing during the engagement.

9. Minimum Commitment and Termination

  • Every traditional SEO and Google Ads engagement carries a minimum initial term of three (3) consecutive months.
  • The agreement may not be terminated during the initial term except for DMR Media's material breach that remains uncured fourteen (14) days after written notice. If services or payment stop during the initial term without such cause, the remaining monthly fees for the initial term become immediately due.
  • After the initial term, the agreement renews month-to-month, and either party may terminate with fourteen (14) days written notice to team@dmrmedia.org.
  • Fees accrued through termination (including the Ad Spend percentage on spend through that date) remain due. Amounts unpaid more than ten (10) days after the due date may result in suspension of services until the account is current. Prepaid or multi-month payments are non-refundable once services have begun.

10. Additional Agreement Terms

  • Client responsibilities: Google Ads administrator access, Google Business Profile access where applicable, CRM access for lead and conversion tracking, a funded ad budget paid directly to the platform, and timely feedback and approvals.
  • Intellectual property: creative work, content, and SEO assets created under the agreement become the Client's property upon full payment, excluding website source code and proprietary frameworks unless separately purchased. DMR Media retains a license to reference the Client in case studies and display anonymized results, and will not disclose the Client's private contact information without written consent.
  • Referral program: Clients receive 10% of the first paid invoice from any new client they directly refer, paid within 30 days of the referred client's first payment.
  • Non-solicitation: during the agreement and for twelve (12) months after, the Client may not hire or contract DMR Media personnel who performed services under the agreement without written consent.
  • No guaranteed results; limitation of liability: services are built around measurable goals but no specific outcome (rankings, leads, conversions, or revenue) is guaranteed, and DMR Media's total liability is capped at the amount paid in the most recent billing cycle.
  • Fee changes: fees under a signed Services Agreement change only as that agreement provides (currently, by written agreement of both Parties). Where a signed agreement or renewal permits repricing, any increase will not exceed fifty percent (50%) per adjustment and will take effect only after the initial term, on at least thirty (30) days written notice.
  • Governing law: the State of Wisconsin.

Part III. Property Marketing (Single-Property Campaigns)

Property marketing promotes one listing or property with a dedicated campaign. If your invoice shows a property marketing campaign, this Part III applies to it.

11. Property Marketing Fee, Term and Ad Spend

  • Fee: $2,850 USD per property, paid in full in advance through Stripe before work begins.
  • Campaign term: three (3) months from the date the campaign goes live. The campaign does not renew automatically; any extension is billed on a new invoice.
  • What's included: DMR Media sets up and manages Google Ads and Meta (Facebook and Instagram) ads for the property for the full campaign term. The first $1,000 of ad spend comes out of the $2,850 fee; DMR Media places it across those platforms on your behalf. The remaining $1,850 covers campaign setup, ad creative, and management, plus any deliverables listed on your invoice or proposal.
  • Additional ad spend is billed only at your request. Any spend beyond the first $1,000 is added only when you request it, and it is billed to you separately. The payment surcharges in Section 5 apply to those payments.
  • Ending early. If the property sells, goes under contract, or is withdrawn before the term ends, tell us at team@dmrmedia.org and we stop the campaign. The setup, creative, and management portion of the fee is not refundable once work has begun. Unspent included ad spend is handled as described for unspent budget in Section 5.
  • No guarantee of sale. The 14-Day Lead Guarantee in Section 3 applies only to the Part I program and does not apply to property marketing. Campaigns are built to generate interest and inquiries for the property, but no specific outcome, including a showing, offer, or sale, is guaranteed.
  • Your responsibilities. You confirm you are authorized to market the property and that you have the rights to the images you send. You provide the property images used in the ad content, plus the listing details and approvals we need, on time. Campaigns launch once we have them. Advertising follows applicable fair housing and advertising rules.

12. Contact

Questions about an invoice, subscription, or these Service Terms:

DMR Media Specialists, LLC
100 W College Ave, Office No. 326
Appleton, Wisconsin 54911
Email: team@dmrmedia.org
Phone: +1 920-249-5210