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Live, searchable NGLRMLS listings
Buyers search current NGLRMLS inventory by price, beds, baths, and area without leaving your site, with listings refreshed automatically from the feed.
IDX Broker approved coverage · Michigan
Put live NGLRMLS listings on a custom real estate website built to convert. DMR designs the site, connects your NGLRMLS IDX feed through IDX Broker, and backs it with a guarantee: qualified leads in your CRM within 14 days, or we refund you everything.
About NGLRMLS
Northern Lower Michigan and the Great Lakes region, including Traverse City, Mt. Pleasant, Cadillac, Lansing, Saginaw, Bay City, Midland, Petoskey, and Gaylord.
Association-owned MLS serving participating boards across northern Michigan, including the Traverse Area Association of REALTORS®.
What's included
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Buyers search current NGLRMLS inventory by price, beds, baths, and area without leaving your site, with listings refreshed automatically from the feed.
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Map-based browsing, saved searches, and new-listing alerts keep buyers coming back to your site instead of a portal.
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Registration prompts and showing requests go straight to your CRM. Nobody else gets a copy of the lead.
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Put your own NGLRMLS listings and sold history up front, so sellers see what you've closed before they call.
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SEO-built pages for the neighborhoods you serve, each pulling the matching listings so they rank and convert.
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Disclaimers, broker attribution, and display rules set up to NGLRMLS's requirements before launch.
Process
Step 1
We confirm your NGLRMLS membership and get the IDX agreement in front of your managing broker.
Step 2
We set up IDX Broker and request your NGLRMLS feed. The MLS sets the approval timeline.
Step 3
Your custom site is built around your brand and market, with search, listings, and lead capture wired in.
Step 4
We go live, test every form into your CRM, and hand you our follow-up scripts so leads turn into appointments.
Michigan
FAQ
Yes. IDX Broker covers Northern Great Lakes REALTORS® MLS (NGLRMLS), and we connect NGLRMLS IDX on every site we build for agents, teams, and brokerages in Michigan. Buyers search live NGLRMLS listings on your site and register directly with you.
Usually, yes. Most MLSs, including NGLRMLS, issue IDX feeds through the broker of record, so your managing broker signs the IDX agreement. We prepare the paperwork and handle the request with IDX Broker.
Feed approval is set by NGLRMLS and often takes a few business days to a couple of weeks once your broker signs. We design and build your site in parallel, so approval rarely delays launch.
DMR websites start at $2,500 (templated), $3,500 (semi-custom), or $8,500 (fully custom), plus a $650 per 4 weeks retainer. IDX Broker's subscription and any NGLRMLS IDX fee are billed separately by those providers.
IDX Broker works with most website platforms, so in many cases we can. If your current site isn't generating leads, we'll recommend a rebuild instead, because the 14-day qualified-lead guarantee only comes with a DMR site.
Next step
Tell us your brokerage and market. We'll confirm your NGLRMLS IDX requirements and send a plan, pricing, and timeline, usually the same day.