| Design | Custom brand-aligned design built around your positioning | Template customization with generic layouts |
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| SEO | Technical SEO, schema, and keyword architecture baked in at build | SEO as an afterthought or separate engagement |
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| Performance | Sub-2s load times, Core Web Vitals, and image optimization by default | Page speed treated as optional |
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| Support | Direct team access — no helpdesk tickets, no outsourced support | Support queues and account managers |
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| Ownership | Full site ownership and portability — your code, your domain, your data | Locked into proprietary platforms and vendor contracts |
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