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Live, searchable PrimeMLS listings
Buyers search current PrimeMLS inventory by price, beds, baths, and area without leaving your site, with listings refreshed automatically from the feed.
IDX Broker approved coverage · New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut, and New York
Put live PrimeMLS listings on a custom real estate website built to convert. DMR designs the site, connects your PrimeMLS IDX feed through IDX Broker, and backs it with a guarantee: qualified leads in your CRM within 14 days, or we refund you everything.
About PrimeMLS
New Hampshire and Vermont, where it is the dominant MLS per Real Estate News, plus subscribers in Maine, Massachusetts, Rhode Island, Connecticut and New York.
Formerly the New England Real Estate Network (NEREN), formed in 1994 as the nation's first multistate MLS and renamed PrimeMLS in 2023. Based in Concord, New Hampshire, it is owned by 25 REALTOR® associations and serves more than 12,000 agents and brokers (2023).
What's included
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Buyers search current PrimeMLS inventory by price, beds, baths, and area without leaving your site, with listings refreshed automatically from the feed.
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Map-based browsing, saved searches, and new-listing alerts keep buyers coming back to your site instead of a portal.
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Registration prompts and showing requests go straight to your CRM. Nobody else gets a copy of the lead.
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Put your own PrimeMLS listings and sold history up front, so sellers see what you've closed before they call.
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SEO-built pages for the neighborhoods you serve, each pulling the matching listings so they rank and convert.
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Disclaimers, broker attribution, and display rules set up to PrimeMLS's requirements before launch.
Process
Step 1
We confirm your PrimeMLS membership and get the IDX agreement in front of your managing broker.
Step 2
We set up IDX Broker and request your PrimeMLS feed. The MLS sets the approval timeline.
Step 3
Your custom site is built around your brand and market, with search, listings, and lead capture wired in.
Step 4
We go live, test every form into your CRM, and hand you our follow-up scripts so leads turn into appointments.
New Hampshire
FAQ
Yes. IDX Broker covers PrimeMLS, and we connect PrimeMLS IDX on every site we build for agents, teams, and brokerages in New Hampshire, Vermont, Maine, Massachusetts, Rhode Island, Connecticut, and New York. Buyers search live PrimeMLS listings on your site and register directly with you.
Usually, yes. Most MLSs, including PrimeMLS, issue IDX feeds through the broker of record, so your managing broker signs the IDX agreement. We prepare the paperwork and handle the request with IDX Broker.
Feed approval is set by PrimeMLS and often takes a few business days to a couple of weeks once your broker signs. We design and build your site in parallel, so approval rarely delays launch.
DMR websites start at $2,500 (templated), $3,500 (semi-custom), or $8,500 (fully custom), plus a $650 per 4 weeks retainer. IDX Broker's subscription and any PrimeMLS IDX fee are billed separately by those providers.
IDX Broker works with most website platforms, so in many cases we can. If your current site isn't generating leads, we'll recommend a rebuild instead, because the 14-day qualified-lead guarantee only comes with a DMR site.
Next step
Tell us your brokerage and market. We'll confirm your PrimeMLS IDX requirements and send a plan, pricing, and timeline, usually the same day.