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Live, searchable SCWMLS listings
Buyers search current SCWMLS inventory by price, beds, baths, and area without leaving your site, with listings refreshed automatically from the feed.
IDX Broker approved coverage · Wisconsin
Put live SCWMLS listings on a custom real estate website built to convert. DMR designs the site, connects your SCWMLS IDX feed through IDX Broker, and backs it with a guarantee: qualified leads in your CRM within 14 days, or we refund you everything.
About SCWMLS
South central Wisconsin, including the Madison area. Per RASCW, it serves Columbia, Crawford, Dane, Dodge, Grant, Green Lake, Iowa, Lafayette, Marquette, Richland and Sauk counties, plus parts of Adams, Juneau and Vernon counties.
Owned by the REALTORS® Association of South Central Wisconsin (RASCW), per a 2006 court opinion. Together they serve about 4,000 brokers and agents (2024). The Rock-Green REALTORS® Association also serves the area. Uses the Paragon platform.
What's included
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Buyers search current SCWMLS inventory by price, beds, baths, and area without leaving your site, with listings refreshed automatically from the feed.
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Map-based browsing, saved searches, and new-listing alerts keep buyers coming back to your site instead of a portal.
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Registration prompts and showing requests go straight to your CRM. Nobody else gets a copy of the lead.
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Put your own SCWMLS listings and sold history up front, so sellers see what you've closed before they call.
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SEO-built pages for the neighborhoods you serve, each pulling the matching listings so they rank and convert.
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Disclaimers, broker attribution, and display rules set up to SCWMLS's requirements before launch.
Process
Step 1
We confirm your SCWMLS membership and get the IDX agreement in front of your managing broker.
Step 2
We set up IDX Broker and request your SCWMLS feed. The MLS sets the approval timeline.
Step 3
Your custom site is built around your brand and market, with search, listings, and lead capture wired in.
Step 4
We go live, test every form into your CRM, and hand you our follow-up scripts so leads turn into appointments.
Wisconsin
FAQ
Yes. IDX Broker covers South Central Wisconsin MLS (SCWMLS), and we connect SCWMLS IDX on every site we build for agents, teams, and brokerages in Wisconsin. Buyers search live SCWMLS listings on your site and register directly with you.
Usually, yes. Most MLSs, including SCWMLS, issue IDX feeds through the broker of record, so your managing broker signs the IDX agreement. We prepare the paperwork and handle the request with IDX Broker.
Feed approval is set by SCWMLS and often takes a few business days to a couple of weeks once your broker signs. We design and build your site in parallel, so approval rarely delays launch.
DMR websites start at $2,500 (templated), $3,500 (semi-custom), or $8,500 (fully custom), plus a $650 per 4 weeks retainer. IDX Broker's subscription and any SCWMLS IDX fee are billed separately by those providers.
IDX Broker works with most website platforms, so in many cases we can. If your current site isn't generating leads, we'll recommend a rebuild instead, because the 14-day qualified-lead guarantee only comes with a DMR site.
Next step
Tell us your brokerage and market. We'll confirm your SCWMLS IDX requirements and send a plan, pricing, and timeline, usually the same day.