#1 U.S. real estate agency on SEMrush · 24+ luxury teams · 5★ partner

Paid media for real estate — tied to pipeline, not impressions.

Google Ads, Meta, and multi-channel campaigns built around your market and your buyer. We optimize for qualified leads and closed pipeline — not click-through rates and branded reach metrics.

Book 15-min strategy call

We review your current campaigns and show you exactly where spend is leaking. No obligation, no pitch.

dmrmedia.org · Eagan Luxury Team
Eagan Luxury Team — paid media campaign by DMR Media

Pipeline-positive in 45 days

Eagan Luxury Team

Minnesota

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The problem

Most real estate ad spend goes to impressions that never become appointments.

Three patterns we see when high-producing agents run paid media that burns budget without building pipeline.

Weak targeting

Your ads reach people who will never buy

Broad interest targeting and lookalike audiences built on low-quality data reach renters, tire-kickers, and out-of-market browsers. You're paying for activity that doesn't move toward a closed transaction.

Wrong metrics

You're optimizing for clicks, not closings

Campaigns built around click-through rate, cost-per-click, and impressions are designed for e-commerce, not real estate. High-intent buyer searches and qualified lead capture require a different bidding and optimization strategy.

No pipeline connection

Ad spend and revenue are treated as separate systems

If your advertising agency can't show you how your media spend connects to qualified appointments and pipeline value, they're not managing real estate campaigns — they're running generic digital ads.

Pipeline proof

Systems that produced qualified conversations

Case studies include channel mix, timelines, and outcomes — not cherry-picked screenshots. Swipe for more, then apply when ready for the same rigor in your market.

Client testimonials

Hear from teams in their own words

  • William Breaden

    Eagan Luxury · St. Petersburg, FL

    You were able to turn our website around in a month. The hits on the website are five, six times what they were on our old website. Everything I asked you to do, you come back and put it together in a way that's frankly better than the idea I thought it would come out.
    Watch full video
  • Michael Kurlyak

    MK Real Estate

    Andrew's been great to work with. He's been awesome especially with updates, ideas and planning. Looking forward to continuing to work with him; he's been a great resource for everything I'm looking to do.
    Watch full video

Our approach

We build campaigns around buyer intent and market timing.

Every DMR paid media engagement starts with a search demand analysis for your market. We identify the queries your ideal buyers are actually running, match them to the right channels, and build campaigns that capture intent at the right moment.

  • Intent mapping: keyword research specific to your market, price point, and property type
  • Channel selection: platform mix based on where your buyers are — not what we prefer to manage
  • Pipeline reporting: monthly breakdown of cost-per-qualified-lead and pipeline contribution

DMR vs. typical alternatives

DimensionDMROthers
TargetingIntent-based audiences built from buyer search behavior in your marketBroad interest and demographic targeting
OptimizationOptimized toward qualified leads and pipeline valueOptimized toward clicks and impressions
ReportingCost-per-qualified-lead and pipeline contribution, monthlyVanity metrics: impressions, CTR, reach
ExclusivityOne team per market segment — no competing campaignsMultiple clients in the same market
StrategyChannel mix built around your buyer — updated quarterlyDefault platform settings and generic campaign types

Three channels

Search, social, and retargeting — built as a unified buyer journey.

Real estate buyers research over weeks and months. A single-channel approach misses intent signals. DMR builds campaigns that follow the buyer across the journey.

Google Ads performance dashboard — DMR Media

Google Search & Display

Capture high-intent buyers at the moment they're searching for properties in your market. Keyword strategy, Quality Score optimization, and bid management built for real estate.

Meta advertising for real estate — DMR Media

Meta (Facebook & Instagram)

Visual campaigns that reach luxury buyers during discovery and consideration phases. Property carousel ads, retargeting sequences, and local market targeting.

Retargeting campaigns for real estate — DMR Media

Retargeting & nurture

Re-engage visitors who viewed listings but didn't inquire. Sequential ad exposure builds familiarity and drives appointments from buyers who are still deciding.

Documented outcomes

Pipeline-positive campaigns across luxury markets.

DMR paid media is measured by qualified leads and pipeline contribution — not impressions.

Eagan Luxury Team · speed to pipeline

Pipeline-positive in 45 days

From campaign launch to qualified appointments in under six weeks — built on intent-mapped keyword strategy and a landing page optimized for conversion.

Rick Visions First Realty · lead volume

3× inbound leads in 60 days

Tripled inbound qualified lead volume within the first two months by shifting from broad targeting to intent-based buyer segments.

Marquis Farwell Group · efficiency

Below-market cost-per-lead

Consistent cost-per-qualified-lead below the market average for their price point — achieved through Quality Score optimization and audience refinement.

How it works

From brief to live campaign in two weeks

A clear onboarding timeline means you are capturing buyer intent within the first month.

Step 1

Market & intent analysis

We analyze search demand in your market, map the queries your buyers are running, and identify the channels where they are most active. Strategy before spend.

Step 2

Campaign architecture

Campaign structure, keyword grouping, audience build, and ad creative brief — all developed before a single dollar of media spend is committed.

Step 3

Launch & learning period

30-day optimization window after launch. We gather conversion data, refine bidding, and eliminate low-performing segments before scaling.

Step 4

Monthly optimization & reporting

Ongoing bid management, A/B creative testing, and a monthly report with pipeline contribution analysis — not a dashboard of metrics that don't connect to revenue.

Social proof

What clients say

Lake Geneva, Wisconsin

Jade Goodhue

"He's articulate, responsive, and provides amazing weekly updates. He works with us like a partner, rather than a vendor. If you have the opportunity to work with him, just DO IT. You'll be grateful you did!"

Legendary Real Services

Woodstock, Vermont

Sandy Reavill

"Andrew and Max are outstanding—fast, reliable, and practical. Traffic is up materially and the team is responsive and expert. We recommend DMR Media to anyone serious about growing online."

Willowbrook Realty

Costa Rica

Jorge Elizondo

"It's been great working with Andrew, very responsive and professional. I interviewed several other companies but I was looking something more sophisticated and that understands more about real estate and how to find the right buyer for my listings, after the first meeting with Andrew I knew they were a great fit for me."

Christie's International

Due diligence

Questions, answered plainly

What is the minimum ad spend you work with?
We typically work with teams running $3,000 or more in monthly ad spend. Below that threshold, the testing budget required to optimize performance competes too directly with the media budget itself.
Which channels do you manage?
Google Search, Google Display, YouTube, Meta (Facebook + Instagram), and LinkedIn for commercial or development campaigns. We recommend channel mix based on your market segment, not based on what we prefer to manage.
What does reporting look like?
You receive a monthly performance report with campaign metrics, lead quality breakdown, and a forward-looking recommendation summary. We don't report vanity metrics — you'll see cost-per-qualified-lead and pipeline contribution.
Do you work exclusively with one agent per market?
In most cases, yes. We don't run competing campaigns for two agents in the same market segment. That policy protects your investment and keeps our incentives aligned with your growth.
How quickly will I see results?
Most campaigns enter a 30-day optimization phase after launch. Qualified leads typically begin flowing by week two. By month two, we have enough data to make meaningful bid and targeting adjustments that improve cost-per-lead progressively.

Your media budget should build pipeline, not reports

See where your current ad spend is leaking.

We review your active campaigns against buyer search demand in your market and show you exactly what a restructured strategy would look like.

Book 15-min strategy call

No obligation. We show you what is and is not working before any engagement discussion.