Brivity Reviews (2026): Pricing, Pros, Cons, and Who It Actually Fits

A Brivity sales rep just told you their platform does it all: CRM, website, CMA, transactions, even ads. Before you book that demo, it helps to know what Brivity reviews actually say, what it really costs, and where it falls short.

By the end of this guide, you'll know whether Brivity fits your business, what to ask on the sales call, and how to test it before you commit.

One note up front: DMR Media does not sell or resell Brivity. We build lead generation and follow-up systems that plug into whatever CRM an agent already uses. We have no stake in which one you pick.

What the Brivity CRM Platform Includes

Brivity is an all-in-one real estate platform. Instead of buying a CRM, a website, a CMA tool, and a transaction tool from four companies, you get them under one login. According to AgentAdvice's 2026 review, Brivity is owned by the Ben Kinney Companies, which also run real estate brokerages.

Brivity's website lists these core pieces:

• A CRM with automated follow-up plans
• IDX websites and Brivity Marketer (email, postcards, social)
• Brivity CMA and transaction management
• Text Lead Capture, mobile apps, and AI tools called Gabbi

Paid extensions sit on top, from ad campaigns to virtual assistants. That breadth is the whole pitch. It's also the source of most complaints.

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How Much Does Brivity Cost?

Brivity pricing starts at $299 per month for solo agents, according to Brivity's own FAQ. Team pricing is not published. Brivity's plans page says it bills month to month with no contract. It offers an annual discount through sales and charges extra for add-ons.

Capterra's Brivity listing shows a similar starting point of $299.99. Beyond that, you need a demo and a quote. The plans page lists no dollar amounts, only a "Request Demo" button on each tier.

Brivity Plans Compared

One detail matters for budgeting. Brivity's plans page says every person on the account counts as a user, including the owner and admins. Three agents plus an assistant is four users, not three.

The Costs That Don't Show Up in the Base Price

The $299 figure is a floor, not a forecast. The plans page lists these as extras:

• Lead Generation add-on. Google and Facebook ad campaigns cost extra, plus ad spend.
• Virtual Assistant. Inside sales agents, coordinators, and database managers are sold separately.
• Recruiting. Job board posting carries extra fees.
• AI writing. Brivity says "additional charges may apply" for its AI Write beta.
• Text Lead Capture is an add-on for solo plans.

Get all of these on one written quote.

What Brivity Reviews Actually Say

Here's where the ratings stood when we checked in November 2026:

• G2: 4.2 out of 5 from 44 reviews
• Capterra: 4.5 out of 5 from 37 reviews, with a 4.6 for customer service
• Trustpilot: we could not find a Trustpilot profile for Brivity the real estate platform

Those are solid scores, but the samples are small. That's 81 reviews across both sites, while Brivity's homepage says thousands of agents and teams use it. With so few reviews, a handful of new ones can move the average.

What users praise: having CRM, website, marketing, and transactions in one place, hands-on onboarding, and responsive support (reflected in Capterra's 4.6 service score).

What users complain about:

• Texting problems. One Capterra reviewer said photos don't show up when a client texts their Brivity number. A G2 reviewer said they couldn't call or text clients for days.
• Reporting. G2's review summary flags reporting as weaker than competing tools.
• Learning curve. The basics are simple, but advanced setup takes real time.
• Multiple logins and a mobile app some users want improved.
• Uneven support. Some reviewers say help desk tickets went unanswered.

Brivity Pros

1. It truly is all-in-one. Not every CRM bundles a CMA tool and transaction management with the website. If you'd otherwise buy those separately, Brivity can replace three or four bills.

2. No long-term contract. Brivity says it "does not require a contract and is billed month-to-month." Sierra Interactive, by contrast, uses 12-month agreements.

3. Built for team accountability. Leaderboards, goal tracking, productivity monitoring, and lead ponds give team leaders real visibility.

4. Follow-up is pre-built. Brivity says its auto plans give a new lead 6 to 12 touches in the first 30 days. A 66-touch yearly plan covers your sphere.

5. Real onboarding. Each new account gets a Startup Project Manager. Brivity's FAQ says most teams are live within 15 to 30 days.

Brivity Cons and Complaints

1. Pricing isn't transparent. Past the $299 solo price, you need a sales call.

2. It doesn't create leads on its own. A CRM organizes and follows up on leads. Without steady lead flow, Brivity is a very organized empty room.

3. Texting reliability. For a tool built on fast follow-up, a texting outage is serious. Test it in your demo.

4. Reporting lags. If you run your team on numbers, compare Brivity's dashboards to Follow Up Boss before deciding.

Two Illustrative Scenarios: Is Brivity Worth It?

These are made-up examples built on published prices, meant to show the math.

Scenario 1: A solo agent

Consider a solo agent who closes about 12 deals a year. She has an old website she dislikes and tracks leads in a spreadsheet.

Option A: Brivity Growth. At the published $299 a month, that's $3,588 a year before add-ons. She gets a new IDX website, CRM, CMA tool, and transaction tracking in one place.

Option B: Follow Up Boss plus a separate website. Follow Up Boss's Grow plan is $69 a month, or $828 a year. That leaves $2,760 a year for a website and other tools.

If she would buy all those pieces anyway, the costs land closer than they look. If she already has tools she likes, Option B is cheaper.

Scenario 2: A growing team

Now picture a team leader with six agents, one inside sales agent, and an admin. Counting the leader, that's nine users. Brivity's Accelerate plan caps at five, so this team lands on Expand, which is quote only.

The benchmark to beat is Follow Up Boss Pro: $499 a month for 10 users, or $5,988 a year on monthly billing. If Brivity's Expand quote comes in near that, the team also gets websites, CMA, and transactions in the price. If it comes in far above, the team should ask what it gets for the difference.

In both cases, neither CRM changes how many leads arrive. What changes income is whether each lead gets a reply in minutes and follow-up that runs for months. If you'd rather have that part built for you, DMR Media can set up your lead flow and follow-up automation inside the CRM you already use, Brivity included.

Who Should Choose Brivity (and Who Should Skip It)

Brivity fits if you lead a small to mid-size team that wants CRM, websites, transactions, and accountability tools in one place. It works best when you already have steady lead flow and need better follow-up, not more leads.

Skip Brivity if you are a newer solo agent who only needs simple follow-up, already love your website and transaction software, or need deep reporting. And if you have no lead flow yet, no CRM can fix that on its own.

Brivity Alternatives Compared

Here are widely used Brivity alternatives. Prices appear only where the company publishes them.

For a wider look at the field, see our breakdown of the top CRMs for real estate.

How to Evaluate Brivity Before You Sign: 7 Steps

Use this two-week process for Brivity or any CRM.

1. Pull your last 90 days of leads. Write down where each came from (Zillow, your website, open houses, sphere) and how many arrived per month.
2. Count every user. Include yourself, admins, and assistants. Brivity counts all of them, and the count sets your plan tier.
3. Get one written quote with everything in it. Monthly and annual price, add-ons, AI charges, and ad fees. Compare totals, not starting prices.
4. Run a live test in the demo. Ask the rep to show a new lead arriving from your real lead source. Watch it get routed to an agent and receive its first text. Ask to see a photo sent by text, since that's a known complaint.
5. Check reporting with your real question. Ask, "How many Zillow leads last month got a call within 5 minutes?" If the dashboard can't answer it, you'll be exporting spreadsheets.
6. Plan the onboarding. Brivity says most teams go live in 15 to 30 days. Pick one person to own setup and decide which follow-up plans to turn on first.
7. Confirm your exit first. Ask how you export contacts and notes and who owns your website domain. Brivity's FAQ doesn't cover data export, so get it in writing.

Then give it 60 days and track three numbers: speed to first reply, share of leads on a follow-up plan, and appointments set.

Why bother? In NAR's 2025 Technology Survey, 23% of Realtors named their CRM as the tool that brings the most quality leads. Only social media ranked higher. A CRM earns that spot only when it's set up and used every day.

Budget matters too. NAR's newer 2026 technology report, as summarized by The Close, found that 18% of Realtors spend under $50 a month on technology and 36% spend $50 to $250. That means more than half spend $250 or less on all their tech combined. Brivity's $299 starting price is more than that whole budget.

Is Brivity Worth It? The Bottom Line on Brivity Reviews

Brivity reviews are mostly positive, with a 4.2 on G2 and a 4.5 on Capterra. Reviewers praise the all-in-one setup and hands-on onboarding. Complaints center on texting reliability, reporting, and a learning curve.

Brivity is worth it for a team leader who wants one platform for CRM, websites, CMA, and transactions, and who will use all of it. It's a harder sell for a solo agent who only needs follow-up. A cheaper CRM plus a good website may do the same job.

Whichever CRM you pick, it only works as well as the leads going in and the follow-up built inside it. If you want both handled, see how DMR Media builds real estate lead generation and sets up follow-up automation in your CRM.