Berkshire Hathaway HomeServices is one of the youngest major residential real estate franchises in the U.S., launched in 2013 by HomeServices of America, a subsidiary of Warren Buffett's Berkshire Hathaway.
Berkshire Hathaway HomeServices was launched in October 2013 when HomeServices of America — already the second-largest residential brokerage in the country — rebranded its franchise network under the Berkshire Hathaway name. The decision to attach the world's most respected conglomerate brand to a real estate franchise was unprecedented in the industry.
The brand's primary positioning advantage is trust: the Berkshire Hathaway name carries a level of institutional credibility that no other residential real estate brand can match. Warren Buffett has described real estate as a "wonderful business" and HomeServices of America as one of Berkshire's most consistently performing subsidiaries.
The company has grown rapidly since its 2013 launch through acquisitions of existing regional brokerages and franchise licensing. Its affiliated offices now span all 50 states and more than 15 countries, though the brand's U.S. footprint remains its primary strength.
BHHS Penn William Realty, BHHS Fox & Roach, and BHHS California Properties are among the largest affiliated companies in the network. The franchise model allows locally dominant brokerages to retain their market identity while benefiting from the Berkshire Hathaway brand halo.
Market Focus
Broad residential — strength in relocation, move-up, and luxury segments nationally