Coldwell Banker is the oldest residential real estate franchise in the United States, with roots stretching back to 1906 and a brand built on institutional trust and national scale.
Coldwell Banker was founded in 1906 in San Francisco by Colbert Coldwell and Benjamin Arthur Banker, in the aftermath of the 1906 earthquake. The company was built on the principle of ethical representation — a direct response to the conflict-of-interest practices common among real estate agents at the time.
The company operates under Anywhere Real Estate Inc. (formerly Realogy), one of the largest residential real estate holding companies in the United States. Anywhere also owns Century 21, ERA, Better Homes and Gardens Real Estate, and Sotheby's International Realty.
Coldwell Banker Global Luxury, the brand's premium division, markets properties above $1 million and competes directly with Sotheby's International Realty, Christie's International Real Estate, and The Agency. The division produces an annual luxury report that is widely cited in industry media.
The Dawn McKenna Group, consistently one of the top-ranked mega-teams in RealTrends Verified, operates under Coldwell Banker Realty and is a flagship example of the brand's luxury positioning. The Jills Zeder Group in Miami Beach is another top-ranked team operating under the Coldwell Banker banner.
Market Focus
National residential — strong in relocation, move-up, and luxury segments
Top Producers Listed in This Profile
Dawn McKenna Group
Dawn McKenna
Chicago / Naples, IL / FL
Luxury residential — Chicago and Naples
#3 mega-team by volume — RealTrends 2026
RealTrends Verified 2026
The Jills Zeder Group
Miami Beach, FL
Luxury residential — Miami Beach and South Florida
Consistently top-ranked luxury team in South Florida
RealTrends Verified