Keller Williams is the largest real estate franchise by agent count in the United States, built on a model that treats agents as partners and co-owners of local market centers.
Keller Williams Realty was founded in 1983 by Gary Keller and Joe Williams in Austin, Texas. From a single office, the company grew into the largest real estate franchise in the world by agent count, surpassing RE/MAX and Coldwell Banker in total associates during the early 2010s.
The Keller Williams model is built around the concept of agent ownership: associates share in the profit of their local market center, creating alignment between agent success and company success. The company's training arm, KW MAPS Coaching, is widely regarded as one of the most developed coaching programs in the industry.
KW Technology, the company's proprietary tech stack, includes the Command platform — a CRM, marketing suite, and business analytics tool built in-house. The platform is a direct response to the competitive pressure from Compass and eXp Realty, which have both used technology as a primary recruiting tool.
In the luxury segment, Keller Williams operates KW Luxury, a dedicated brand for agents working with high-net-worth clients. KW agents consistently appear in RealTrends Verified rankings across all volume tiers and are particularly dominant in the high-transaction-sides category.
Market Focus
Broad residential — franchise model in all 50 states and 40+ countries
Top Producers Listed in This Profile
Sue Adler Team
Sue Adler
Summit, NJ
Luxury residential — Northern New Jersey
RealTrends Verified