RE/MAX is one of the most recognized real estate brands in the world, built on a high-commission model that attracts experienced, high-producing agents.
RE/MAX was founded in 1973 by Dave and Gail Liniger in Denver, Colorado. The company pioneered the 100% commission model, which attracted experienced agents away from the split-commission structures common at the time and quickly established RE/MAX as a home for high-producing professionals.
The RE/MAX balloon — introduced in the 1970s and still used today — is one of the most recognized symbols in the real estate industry. The brand's marketing has historically emphasized agent productivity, positioning RE/MAX agents as more experienced and higher-producing than the industry average.
RE/MAX Holdings, Inc. went public on the New York Stock Exchange in 2013 under the ticker RMAX, making it one of the few residential real estate franchises to trade as a public company. The company operates through a franchise model with more than 9,000 offices across 110+ countries.
The company launched RE/MAX Luxury in the early 2010s to better compete with Sotheby's International Realty, Compass, and Douglas Elliman in the premium property segment. RE/MAX agents are consistently ranked in the top tiers of RealTrends Verified across both volume and transaction sides.
Market Focus
Global residential franchise — strong in suburban, relocation, and mid-market segments
Top Producers Listed in This Profile
The Azzam Group
Cleveland area, OH
Residential — Northeast Ohio by transaction sides
RealTrends Verified